Digital marketing encompasses several strategies and methods to promote products or services through digital channels. Some popular names of digital marketing include inbound marketing, internet marketing, and data-driven marketing, which focuses on tracked interest, behavior, demographics, and location. Additionally, digital marketing emphasizes the interaction between the business and the traffic, visitors, and users of the online platforms.
Names of Digital Marketing
Inbound Marketing
Internet Marketing
Data-Driven Marketing -Tracked- Interest- Behavior
Demographics, Location
Digital Marketing -
Interaction
Traffic, visitors, users
What is Digital Marketing?
Put simply, digital marketing is using digital channels such
as websites and social media. if you’re using social media you will be well
versed in the adverts that pop up in your stream—that’s digital marketing.
What is Traditional
Marketing?
Traditional marketing on the other hand involves traditional
channels, like billboards and printed media.
Difference between Digital Marketing and Traditional
Marketing- Interact
Planning For
Digital Marketing
ROI- Return on Invest.
Assignment
Business Name: Unique Name
Business: service/product
Mission Statement/Goal: To provide a 90% Digital Marketing
Marketing Objective:
Temperature :
Hot Traffic
Warm Traffic
Cold Traffic
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What is SEO?
SEO stands for “search engine optimization.” In simple
terms, it means the process of improving your site to increase its visibility
when people search for products or services related to your business on Google,
Bing, and other search engines.
SEO is creative, technical, Analytical Work.
8 Reasons Why Your Website Needs SEO Optimization
It can help you build your brand.
An optimized website earns more traffic.
SEO doesn’t require you to pay for ad space.
It helps your target audience find your site.
It boosts your credibility and authority.
It can help you stay ahead of your competitors.
It improves the user experience.
It’s easy to measure.
Why SEO is important?
The majority of search engine users (more than 70%) are more
likely to click on one of the top 5 suggestions in the search engine results
pages (SERPS). To take advantage of this and gain visitors to your website or
customers to your online store, your website needs to appear in one of the top
positions.
SEO is not only about search engines but good SEO practices
improve the user experience and usability of a website.
Users trust search engines and having a presence in the top
positions for the keywords the user is searching, increases the website’s
trust.
SEO can put you ahead of the competition. If two websites
are selling the same thing, the search engine optimized website is more likely
to have more customers and make more sales.
Types of SEO
White Hat SEO.
Grey hat SEO.
Black hat SEO.
Another form SEO
ON PAGE SEO
OFF-PAGE SEO
TECHNICAL SEO
What is a website?
A website is a collection of related material that contains
text, and images, and may also include video, audio, or other media with a
common domain and publish at least 1 web page.
Types of websites:
1. Static website /web page/ content.
2. Dynamic website/ web page/ content.
Static: Fixed
Dynamic: Energetic, Capable of action,
What is a static website?
A Static Website is displayed in a web browser exactly as it
is stored. It contains web pages with fixed content coded in HTML and stored on
a web server. It does not change, it stays the same, or "static" for
every viewer of the site.
What is a dynamic website?
A dynamic website is a website that displays different types
of content every time a user views it. This display changes depending on a
number of factors like viewer demographics, time of day, location, language
settings, and so on.
URL:
Title :
Meta Description :
Header:
Content:
KEYWORD RESEARCH
Business plan.
NICHE- TOPIC-
Niche Based keyword research.
Keyword Research strategy :
Tools: Google trends.
Keyword Validity or niche validity check.
What is keyword research?
Keyword-
1. Mother keyword
2. Child Keyword.
Type of keywords.
-Commercial Intent keywords: buy, review, price, best
(Buying keyword)
Best+ bake ware + for kitchen
- Non-commercial intent keywords: How to, Where to,
How to + make a cake
Short tail keyword: egg, egg fry
Long-tail Keyword: how to make chicken egg fry
Other types of keywords:
-Short time fresh keyword
(world cup 2019)
Long term evergreen keyword :
How to make money online
Weight loss tips.
Motivational tips.
Content Writing
Pillar Content/ Commercial article
What Is Pillar Content? Pillar content is content that
provides a complete answer to any question a user
structure: Intro+Topic+(Individual product Review)+FAQ
(Optional)
Product Review : Intro+Features+pros cons+conclusion
Informative Content
The content should provide valuable and useful information
to the reader
Single product
Plagiarism check
No Grammatical Mistake
Easy Readability (Hemingway editor)
100 content
25% Sentence 20+words length
In conclusion, digital marketing is a powerful tool for businesses that wish to leverage the advantages of the internet to reach and engage with their target audience. It requires a combination of techniques and strategies, including search engine optimization, keyword research, and content writing, to succeed in the highly competitive digital landscape.
